Development / Design

Wooga

Wooga is a mobile games developer that makes games with thoughtful, compelling stories at their core. Over 50 million people play Wooga's games every month across multiple platforms. While working at Wooga I developed several websites, internal tools and uncountable marketing designs for their campaigns.

TECHSTACK

  • Javascript

  • SCSS

  • UX/UI

Wooga.com

Wooga.com is the core of Wooga's web presence.

Game microsites, blogs and tools convey at wooga.com. From 2012-2018, I was involved in creating and improving the project.

When I started at Wooga, the site used Wordpress, and our goal was, appart from of adding new features to the site, to build integrations to allow other teams to manage their content independently. As time went on, Wordpress became very monolithic, so we replaced it with Jekyll+Heroku (both were so hot back then), which made the project easier to update and deploy. As for the integrations we had made for the teams, we decoupled them from Wordpress and refactored them to turn them into small api-based services instead.

I left Wooga in mid-2018, but the project is still very much alive. I wonder what cool updates the current team is doing to it because the site still looks great. Tho I hope some of my code survived the test of time.

Wooga

Product Marketing at Wooga

Coding was not the only thing I did at Wooga. As part of the Product Marketing Team, I also worked with the User Acquisition Team to find target audiences, define UA strategies, explore themes, prototype, optimize app stores, and more. In this case, I took off my Developer hat to wear my designer one instead.

Wooga Network
Wooga Ads

Internal Tools

Back to coding!

The third and last pillar of the "things I did at Wooga" was internal tools. With the goal of improving the everyday life of people at Wooga, I helped concept and develop many of them. Among the most successful ones were:

  • Localisation tools for our Localisation team back when services like Smartling or Lokalise were not a thing.

  • A time-off tracking tool that doesn't make you feel like the company doesn't want you to take days off (yes, I am looking at you Workday).

  • A CRM Email design tool that a colleague quoted as "not as great as Mailchimp, but definitely better than Pardot."

  • And my all-time favorite: "The Doors", a tool to find out which of our meeting rooms are available. You can see it here.

Wooga